Art Direction, Concept, Design
MADE FOR ADVENTURE
Adventure is so much more than a trip. It hums inside us; it’s a calling. We’re always dreaming, plotting, and gearing up for our next journey. We might physically be on our daily commute or eating dinner, while our minds are in Iceland, Yellowstone, Thailand. This desire to explore is woven into every fiber of our being – and the New American Passport is the badge we carry. We’ve found the card that empowers that spirit. It enables us to dig even deeper, embrace our inner explorer, and see where the journey takes us.
Visual Execution: Through the use of double/multiple exposure, every photograph will tell a story. The shots will be layered - featuring two to three images superimposed together. The silhouetted person in each photo depicts the traveler’s state of mind: reminiscing about a recent trip, or dreaming of a future vacation. The abstract photography represents the intersection of a traveler’s mental and physical state.